A Refreshment Revolution
I love tea.
But then again I am supposed to. I am British.
Admittedly, the way I take it – black, weak and with one sugar is a little unconventional. If it is an inviting, red, watery, sweet liquid where you can clearly see the base of the cup I’m a happy bunny. The taste is so subtle, not disrupted by the artificial thickness of bovine mammoidal fluid.
I learnt to appreciate the subtleness of tea as a drink after a Japanese restaurant supplied me with green tea. An oriental fusion of hot water with bits of their garden chucked in it. Strange to the eye but welcome in the mouth. The Japenese have been drinking it like this for hundreds of years before they told me. How inconsiderate is that?
This ancient heritage can be easily traced because in essence tea has hardly changed since the first chinaman boiled a pan of water in autumn. That is why the British love it. We are superb at tradition. So much so the developments in tea distribution have been few and far between.
For a start there was the tea bag. A major revolution. And then. Well almost nothing.
Except tea bags of various shapes offering dubious claims to increase efficiency. I don’t even want my flavour to flood out. I take it red ferchrissakes.
So when I came upon this idea I thought I could claim a landmark. A revolution in tea making. A quantum step no less.
Will they name it after me?
Like all good ideas it is simple and comes from need.
Recently, I tried to make a cup of tea but there was no sugar. Someone had used the last of it and all that remained were a few grains amongst the coffee granules.
Little interim note, if you have coffee with sugar – put the sugar in first so the spoon doesn’t contaminate the sugar. That coffee granule really spoils my weak tea. And I’m tea total, I never drink coffee.
Anyway, back to the case in point. I wanted a cup of tea and there was no sugar. I looked at the teabag. If only the sugar was already in it I thought.
One of those little lightbulb thingies illuminated over my head and there it was.
Tea bags, containing tea and sugar.
A marketing edge.
I even have the logo. “Sweet tea’s the one for me”.
Do you have the ability to turn this into a consumer product with me? Tea bag and sugar producers click away.
Author: Vince Poynter
From the ideas section of the vinceunlimited.co.uk website dated 17 Dec 2017
First Published: Version 1.00 in Oct 2003 and reproduced here in full, unedited
The image depicts the author serving afternoon tea to some pensioners whlst some co-workers look on