For years my favourite colour was brown. Even now I cannot decide on a suitable replacement.
Red seems so obvious and more interesting colours like burnt orange are too obscure and would mean I would spend all my time explaining why I chose that hue.
But brown is considered so bland. It is the colour of the country when all the lovely greenery gets trampled and the washed out colour that multiple shades of plasticine turn to when mixed.
Mind you, real fresh conkers are the most beautiful tone…of brown. And brown is the colour of chocolate, one of the best discoveries man ever made.
Chocolate is traditionally brown presumably due to the natural colouration of its main constituent, the cocoa bean. But most other foodstuffs can be coloured so why not chocolate?
And I know by now you are probably screaming at the screen that white chocolate is as common as the Milky Bar Kid in a top ten list of cheesy, spectacled children in TV adverts. But one alternative, sickly option is hardly a rainbow of choice.
Why can’t we buy red, blue or even purple chocolate?
Why isn’t a Terrys Chocolate Orange orange?
Kids would go crazy for the new hues, tempting them back into a snack that has been increasingly sidelined due to the modern obsession with skinny [I think chubby oiks are like that due to lack of exercise more than bad diet].
So Cadburys, Nestle, Terrys et al get your cochineal out and colour that choc.
Incidentally, I’ll know when my idea has fully matured. Not when I can get strawberry chocolate in red but when I can specify my own shade.
And at that point I’ll choose fresh conker. A gorgeous mix of browns.
Author: Vince Poynter
From the Ideas and Food sections of the vinceunlimited.co.uk website dated 5 Jun 2018
First Published: Version 2.03 in Apr 2006